Facebook is tracking COVID-19
“Facebook Disease Prevention Maps are designed to help public health organizations close gaps in understanding where people live, how people […]
Coronavirus Ads
“This is a key time to focus on long-term brand building as opposed to short-term activations” Ad Tech Execs Weigh […]
Periodic Table of SEO Factors
For the past few months, I’ve been checking marketing/advertising sites and collecting what the most shared links are. First in […]
Ad blockers are sad
Two of my friends told me that my blog was broken. They tried it in their browsers, and the stylesheet […]
Coronavirus and Ad Tech
“(…) you can still roughly pay the same amount per click, but the cost per conversion has been going up […]
Night of the consumers
Consumers are zombies. That’s the central theme in the game “Night of the consumers.” It is a scary time for […]
How much control should you give agencies over your data?
“If you’re you’re getting something off the shelf, you’re also getting the same data set your competitors might be getting.” […]
Cookie-based targeting is dead
“Almost nobody came bragging to AdExchanger about their just-launched fingerprinting-based identity solution.” A Simple Question No One In Ad Tech […]
Performance forecast vs. actual performance
“(…) you can drill down into discrepancies between forecast and actual performance at the keyword level to get a better […]
Mouseflow GDPR and CCPA compliant
“Stop guessing where your visitors struggle. Mouseflow records frustrated users, JavaScript errors, friction, and much more.” Mouseflow Mouseflow can’t measure human frustration, […]