Posts in Main

Boundaries

All the analysis, predictions, recommendations and actions your campaign management system will take should be within boundaries. In most of […]

Main 01/04/19

At any step in your funnel, volume is a tricky metric. Obviously, you need more impressions to get clicks because […]

Main 01/02/19

Before you have someone in your team designing a new microservices architecture, doing AWS costs forecasts, or even writing down […]

Main 01/02/19

Cloud, Cross-channel, A.I. The truth is technology is moving way faster than marketing. We still see cold spam emails when […]

Main 12/31/18

Users switching between multiple screens have made our lives as ad tech specialists very complicated. One typical case is: John […]

Main 12/30/18

Let’s say Skechers is launching a new memory foam waterproof sneaker. They decide to create a new Facebook Page to […]

Main 12/29/18

When your company is advertising on Google, it is paying for attention. Since attention can be faked in the digital […]

Main 12/28/18

Duopoly is an economic term used when two companies own a majority of the market. If you look at last […]

Main 12/27/18

Socialbakers has been collecting a massive amount of social media data for the past years. They offer a free statistic […]

Main 12/26/18

I was once in a -casual- tech interview in Sausalito. The VP of Engineering asked me: “how do you do […]

Main 12/25/18